Revenue
$18,420+12%
$19,260 charged, $840 card fees
Profit
$6,310
After Facebook spend and fees
ROAS
2.4×
Revenue ÷ Facebook spend
Leads sold
412
438 leads received, 26 unsold
Avg sell price
$44.71
Current price $20.16
Facebook spend
$7,680+9%
Cost per lead $17.53 in range
Cost per lead by window
Lead price is the 7-day window × 1.15.
3d$16.90
7d$17.53
14d$18.20
30d$19.05
Pricing window · 7d
$20.16 per lead
Clients
Balance and this week's deliveries
| Client | Status | Balance | This week | |
|---|---|---|---|---|
Dana WhitfieldTX · FL · GA | Active | $612.40 | 23 | |
Marcus BellOH · MI | Low balance | $38.90 | 11 | |
Priya NatarajanCA · AZ · NV | Hot streak | $1,204.00 | 31 | |
Tom ReyesNC · SC | Paused | $240.00 | 0 |
New lead sold · $20.16Mortgage protection · 33101 · assigned to Dana Whitfield